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Case Study: How We Reduced CPQL by 72% for a Healthcare Client Client Background Our client is a healthcare provider specializing in homecare and rehab care services for senior citizens. Their mission is critical: supporting families with compassionate senior care. But their Google Ads account was telling a different story, High spend, high CPL, and […]

🚨 Campaign Audit Summary: From Wasted Spend to Real Results Before: 🔍 Identified Problems (Before Optimization) When we first reviewed the campaign performance, several critical issues were holding it back from delivering results: High Number of Clicks, but No ConversionsThe campaign was attracting traffic, but it wasn’t converting. This pointed toward either poor traffic quality,